Contest MARS BEFANA 2013

Category: Promotion

Deadline: 2012-04-15
Status: Finished
1st reward: 2500€
2nd reward: dal II al X classificato fornitura di prodotti MARS e dispenser M&M's

Description / Buyer

Mars Italia is leader in snackfood, food and pet care sectors.

PURPOSE

Epiphany 2013 promotions for purchased of MARS chocolate slab (Mars®, Twix®, Bounty®, Snickers®) and M&M's. Activities will be channeled through supermarkets' display rack (hypermarkets and supermarkets) and with baskets with the following promotional mechanic: "Every 4 packages purchased, a Epiphany sock in gift". It requires:

  • Development of creative concept (slogan and visual) related to the Epiphany concept, with typical tradition's elements, however, preserving M&M's mood, recalling in this connection the main distinctive traits: yellow color and characters (Red & Yellow). The characters should not be masked or disguised (must always be immediately recognizable) and must not be unnatural positions (we recommend the use of official images attached). It is not necessary to insert logos, except in small format at the bottom of creativity as a signature (at designer's discretion).
  • Creative concept application of the branded exhibitor crowners - hyper and super - (see Attachments "3D Expo Iper 2012" and "3D Expo Super 2012").In the key visual elaboration is important remember that it will be apply only on attached exhibitor crowners, that don't will be modified neither in the structure nor in the body's graphic art. It is best to value a cromatic matching, even if there aren't any binds.
  • Development a sock graphic to match promotion.
The winner must will do the following activities
  • Any changes ​​on the graphics.
  • By May 4th: development of trade folder. Creative ideation of trade folder must will do by winner. Content will give to Mars Italia.
  • Following key visual will beapplied to exhibitors crowner
  • In finally winner will delivere the final files in high resolution or vector, on layers always, for putting in print or realization.

TARGET

Although the natural target of the Epiphany are children, Mars Epiphany 2013 should not have any visual reference to them but refer to younger/adult. In general, children should not be used childish items or items particularly appealing to an audience of children.

Other

Attached materials:

  • 3D Expo Iper 2012
  • 3D Expo Super 2012
  • Character M&M’s Red&Yellow
  • Loghi
How to participate: Works must be uploaded in the private area of community CREATHEAD in JPEG format, preferably accompanied by a Power Point presentation describing the idea, its development and the reflections. Then you will be required final files in high resolution or Vector, always at a level, to print or put into execution.   Works deadline : Creative concept and crowner application on April 15th, 2012
Final files before May 4th, 2012 Attached materials:
  • 3D Expo Iper 2012
  • 3D Expo Super 2012
  • Character M&M’s Red&Yellow
  • Loghi
How to participate:Works must be uploaded in the private area of community CREATHEAD in JPEG format, preferably accompanied by a Power Point presentation describing the idea, its development and the reflections. Then you will be required final files in high resolution or Vector, always at a level, to print or put into execution. Works deadline : Creative concept and crowner application on April 15th, 2012
Final files before May 4th, 2012 Reward:I° classified: 2.500€+iva to II from X classified: MARS producs and gadgets Payment: The sum will be paid by bank transfer on the Bank of support announced by the winner. Payment will be made 60 days after delivery of the final executive.
The amount will be reduced by 50% if the executives will not be delivered. Award criteria: The selection will be made ​​only by Mars Italy SpA

Confidentiality agreement: Those wishing to participate are bound to confidentiality of the contents of this document and not tell others. Copyright and usage: The usage rights of the works will be totally of Mars Italy SpA
Nothing will be due unless the acknowledgment of paternity, in the form and manner that the company deems appropriate.
Recall that the UPLOAD action came to possess ALL rights to the loaded material (audio, video and images) and not to VIOLATE THE COPYRIGHT IN ANY WAY.
Who can apply: only members of the community CREATHEAD enrolled by the deadline of this contest. Privacy Policy: Under the Italian privacy regulations (DL 196/03) informs you that the following data will be processed by Creathead to start the contest of ideas on the community.

CREATHEAD reserves the right to publish and publicize the works presented where deemed appropriate, without having to give prior notice to the offender or others.
GENERAL PROVISION:
1. The materials produced by the winner of the contest will be the exclusive property of Mars Italia Spa and it can also be used for any kind of distribution.
2. The papers submitted will remain to the applicants property who agree to make available the papers presented to show and publish them freely by Mars Italy SpA
3. Participants in the contest must show their willingness to make necessary adjustments specified by the company.

Jurisdiction:

For any dispute arising between the contractor and the contractor relating to their contractual obligations, will be competent Court of Milan. Reward:I° classified: 2.500€+iva to II from X classified: MARS producs and gadgets Payment: The sum will be paid by bank transfer on the Bank of support announced by the winner. Payment will be made 60 days after delivery of the final executive.
The amount will be reduced by 50% if the executives will not be delivered. Award criteria: The selection will be made ​​only by Mars Italy SpA

Confidentiality agreement: Those wishing to participate are bound to confidentiality of the contents of this document and not tell others.   Copyright and usage: The usage rights of the works will be totally of Mars Italy SpA
Nothing will be due unless the acknowledgment of paternity, in the form and manner that the company deems appropriate.
Recall that the UPLOAD action came to possess ALL rights to the loaded material (audio, video and images) and not to VIOLATE THE COPYRIGHT IN ANY WAY.
Who can apply: only members of the community CREATHEAD enrolled by the deadline of this contest.   Privacy Policy: Under the Italian privacy regulations (DL 196/03) informs you that the following data will be processed by Creathead to start the contest of ideas on the community.

CREATHEAD reserves the right to publish and publicize the works presented where deemed appropriate, without having to give prior notice to the offender or others.
  GENERAL PROVISION:
1. The materials produced by the winner of the contest will be the exclusive property of Mars Italia Spa and it can also be used for any kind of distribution.
2. The papers submitted will remain to the applicants property who agree to make available the papers presented to show and publish them freely by Mars Italy SpA
3. Participants in the contest must show their willingness to make necessary adjustments specified by the company.

Jurisdiction:

For any dispute arising between the contractor and the contractor relating to their contractual obligations, will be competent Court of Milan.

ON STAGE

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RESULT

Il contest MARS Befana 2013 si è concluso con successo, grazie alla presentazione di numerosissime proposte creative!

I nostri complimenti a Paola Sanna, vincitrice

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